These packages for the British grocer Waitrose are amazingly simple and oh so appealing. Turner Duckworth is the longterm branding agency behind these fantastic designs. Their labels are graphic statements-- uncluttered and arranged for maximum visual impact. Each one is like a mini poster. I find a straightforward presentation nearly irresistible. I mean really, have celery hearts ever looked more beautiful?
Wednesday, May 27
Labels: patterns and packaging