Tuesday, August 19

Archer Farms

I will buy nearly anything if it has great packaging. This is a proposed campaign for Target, who wanted an upscale look for its premium line Archer Farm. Tomorrow Partners agency created this clean Euro leaf motif that allows for simple graphics and peekaboo windows showing the product. I don't think we'll see this in Target anytime soon, but I love the thought and creativity behind this. (Via ffffound)


Joslyn said...

oooh i love this. is it bad to admit i'd for sure buy it regardless of how the food tastes? ;-)

orange you lucky! said...

I know what you mean. I have several CDs that I've purchased for packaging alone.
I've seen this awesome packaging on SwessMiss a few month ago... It's upsetting that target didn't go with it:(